Services · Email & SMS

Email is not a channel. It's the backstop that makes paid survivable.

If your paid CAC is tight, email and SMS are what close the gap. A properly-built Klaviyo account will produce 25-35% of a DTC brand's total revenue from owned audience — and it keeps working whether Meta's attribution is on fire or not.

The flows every DTC brand needs

  1. Welcome series — 4-6 emails. Introduce the brand, overcome first-purchase objections, offer the right incentive (not always a discount).
  2. Abandoned cart — 3-4 touches across email + SMS. Recover 8-12% of abandons on average.
  3. Abandoned browse — the underused one. Fires when someone looks at a product but doesn't cart.
  4. Post-purchase — thank you, shipping, review request, cross-sell.
  5. Win-back — 60/90/120-day dormant customer reactivation.
  6. Back-in-stock — one of the highest-revenue flows once enabled.
  7. VIP / loyalty tier — separate stream for top-decile customers.

Our weekly campaign cadence

Two campaigns per week is the sweet spot for most DTC brands. One product-forward, one content/story-forward. We alternate to avoid list fatigue.

SMS

SMS is for short, time-sensitive, high-intent moments: abandoned cart recovery, back-in-stock, and select promotion windows. We do not spam SMS for campaigns — the unsubscribe rate is brutal and carriers penalize it. Keep SMS surgical.

Segmentation baseline

At minimum: engaged (opened in 90 days), active buyer, VIP (top 10%), lapsed (no purchase 90+ days), and first-time subscriber. Each gets its own tone and offer logic.

Tools we use

Klaviyo health check

Grant us Klaviyo viewer access for 48 hours. We return a prioritized list of flow gaps, segment opportunities, and list hygiene issues.

Request check →